Stage 7: Short-term objectives and actions
|The following question must be answered at this stage of the journey: WHAT must be done, at which STANDARD and WHEN?
Objectives spell out how many, of what kind, and when this is going to be achieved. Without clear objectives, management is not going to know where the farming business is headed, nor how well the farming business is performing. This once again confirms the importance of a practical and functional management information system – if objectives
for the farming business are set that cannot be measured, the team will not be able to determine the progress that the farming business has made.
A clear distinction must be made between efficiency and effectiveness when formulating short-term objectives.