Strategiese Benadering in die Landbou/ Strategic Approach to Farming Success.

Programme/ Program

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07:30-08:00 Coffee/Tea, Registration and welcoming

08:00-09:00 Introduction to strategic management

09:00-09:30 Compiling of a mission and vision

09:30-10:30 Analysis of external environment

  • Macro-environment
  • Business environment

10:30-11:00 Tea break

11:00-13:00 Analysis of the external environment:

  • Scenario planning
  • Paradigm shift

13:00-14:00 LUNCH

14:00-15:30 Analysis of the internal environment

  • Importance of the SSWFOT analysis
  • Formulating a winning strategy
  • Analysing the supply-demand chain
  • Profile of the farming business

15:30-16:00 Tea break

16:00-17:00 Discussion of the internal and external environment


08:00-10:30 Strategic analysis and choice

  • Building a core competency

10:30-11:00 Tea break

11:00-12:00 Formulating of long-term goals

  • Financial goals
  • Strategic goals
  • Personal goals
  • Family goals

12:00-13:00 Formulating a main strategy

  • Formulating a winning strategy
  • Functional strategies: production, financial, human resources, management and operational strategies

13:00-14:00 LUNCH

14:00-15:30 Compiling of short-term objectives and action plans

15:30-16:00 Tea break

16:00-17:00 Functional tactics: Introduction


08:00-09:30 Functional tactics:

  • Production tactics
  • Marketing tactics
  • Record-keeping and finances
  • Research and development
  • Human resource management
  • Organisational structure

09:30-10:00 Key implementation policies

  • Delegation
  • Contractors, consultants and advisers
  • Financial, remuneration and operational policy
  • Techniques for implementing of actions

10:00-10:30 Tea break

10:30-13:00 Implementation of actions (Strategies)

13:00-14:00 LUNCH

14:00-15:30 Strategic control and repositioning

15:30-16:00 Tea break

16:00-17:00 Time for questions; Evaluation of the course

This course will be taught in an interactive manner, using lessons learnt, practical examples, case studies, and shared participant experiences. The course will be presented in both Afrikaans & English.

The course takes the participant on a journey of 11 stages to farming success. A step-by-step approach is followed, with exercises at the end of each section or stage of the journey to farming success. After completing this journey to farming success, the participant will know the purpose of the farming business and understand the broader picture of the agricultural system, namely how the different pieces of the agricultural jigsaw fit together. The approach followed in this book will therefore help to increase the management capacity of farmers and management teams, to develop their creative and entrepreneurial skills, and to improve their skills with holistic thinking. Each exercise is planned in such a way that it assists the reader to develop a strategic plan as he/she progresses through the course.The course is presented in both Afrikaans and English. Additional exercise material is provided in both Afrikaans and English. An attendance certificate is obtained after completion of the course. AFSLAG / DISCOUNT Bring your son, wife or farm manager to the course. He/she will only pay R700,00 per day.